I Stopped Following The Rules The Day I Realized They Weren't Made For Me

I played the game.

I checked every box.

And yet… the system still didn’t feel made for me — or for the people I care for.

So I stopped asking for permission.

This is about more than products.

This is about rewriting the way we define “clean,” “fresh,” “healthy.”

I’m not here to make it pretty.

I’m here to make it right.

Welcome to my new era.

We don’t follow the rules.

We rewrite them.